As of me writing this post there are 1,079 unread messages in our firstname.lastname@example.org email.
Track submissions are something that all blogs deal with and we are surely not the only ones who have inordinate amounts of unappreciated music piling up. By no means am I an expert in publicity, but having worked on Eargrub for over a year and a half I’ve seen what works and what doesn’t for artists who are trying to spread the word. To help you guys out, I’ve compiled a few tips on how you can get blogs to notice you.
1. Offer an exclusive on your next track
This one is a no brainer. Music blogs thrive on exclusivity. How else will they set themselves apart? Instead of just pasting the link to your latest track and hitting send, offer the blog you are contacting a chance to release it exclusively. Sometimes you have to realize the road goes both ways, and if you want your back scratched you gotta dish a little scratching yourself. (Don’t actually scratch their backs).
2. Personalize the god damn email
I can’t believe how many times I’ve read the same generic shit copy and pasted 500 times over. “Hello [BLOG OWNER] we love your site! Post my song plz.” Fuck that. Spend the extra five minutes it takes to ACTUALLY personalize the email with names, correctly spelled blogs (No more Ear Grub…please. It’s one word. IT’S ONE WORD) and maybe an extra sentence acknowledging something specific about the site. (Ex. I saw you posted the latest _______ and I think I follow his same style!)
3. Return the favor
Remember that weird back scratching stuff from earlier? Yeah keep doing that. Once the blog actually posts your latest track or project you should tweet it out, post it on your Facebook page and repost it on Soundcloud (if it’s an exclusive). Just because a blog has posted a song of yours in the past does not guarantee their undying loyalty, but if you’ve continually returned the favor they will be MUCH more likely to help you out.
4. Brand yourself
Dillon Francis, Flosstradamus, What So Not, ODESZA. All of these artists are ones who have nailed down their branding. Dillon Francis with his ridiculous antics, Flosstradamus with their HDY theme. If you are part of a really unique/interesting collective or if you have a really great personality or movement you will naturally draw people in that like your aesthetic.
5. Tailor to the blog’s style (Possibly the most important)
Really bro? You think that a blog heavily focused on Australian Indie music will post your DAVINCII remix? Find the major/minor blogs within your specific sub-genre, whether that be Chillwave, Trap, Moobah, and use the aforementioned tips.
Obviously there’s more to it, and if there’s a demand for it we’d be happy to share some more tips, but if you follow these steps you’re guaranteed to see some response. Good luck.